Strategy,Planning & Follow Up

Floorplan Design 

Crafting a well-thought-out floor plan is the linchpin in both securing a lucrative rebook and the  success of your event's overall sales drive.

We can advise you how to create a floor plan that

• enables constant visitor flow around all of your stands

• ensures your exhibitors see more of their customers and generate more sales leads

• encourages companies to book bigger stands

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Plus we can optimise your floor plan to reduce the square metres you need to take and increase your visitor density. 

This ultimately leads to a larger onsite rebook, increased exhibitor spend, increased average stand size and increased total show revenue.

The Prebook

In the fast-paced world of exhibitions and events, staying ahead of the game is the key to success. Having your biggest exhibitors already locked into your floor plan before you even set foot on-site is the game-changing advantage of a well-executed pre-booking strategy.

At Head Start we understand the importance of nurturing your most valued clients. With our process, they receive VIP treatment, ensuring their satisfaction, loyalty and early commitment.

And this powerful start ignites excitement and urgency into the onsite rebook.

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Success in pre-booking isn't just a matter of luck; it's a meticulously crafted process. We can guide you through this process working hand-in-hand with your team to deploy the most effective strategies.

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Take the lead with our proven pre-booking strategy and set the stage for an onsite rebooking frenzy that will propel your event to new heights and give you a huge Head Start.

The Big Day – The Rebook

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Unlock the potential of your show’s open period, the pivotal few days in your show cycle that will dictate the ultimate success of your ongoing sales campaign. 

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At Head Start we are here to empower your sales drive with tailored solutions that align with your show’s scale and size of sales team - ensuring you achieve the most impactful and successful rebook ever. 

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Rebooks don’t just happen; they take careful planning. From the data split and client allocation, planning stand drops, creating marketing material and administrative support, a proven process underpins success every time. At Head Start we not only advise on this process but can also take the reins and run it on your behalf, ensuring your rebook strategy is a resounding success.

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Post Show Report

At Head Start, we are committed to boosting your entire sales campaign. As an integral part of our package, you will receive a detailed post-show report. This report not only identifies the companies that did not rebook but also outlines the reasons behind their decisions and when they are likely to commit.

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This information empowers you to develop your sales plan as soon as you return to the office. Armed with a realistic pipeline, you can confidently develop your show sales campaign and growth strategies.

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Follow Up 

Once your event and rebook is over we can provide sales people to chase up the companies that didn't rebook and ensure that the start of your next sales cycle is the best it can possibly be.

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